Build the enablement function.
Operating model, intake, onboarding, certification, manager cadence, governance, and measurement when the organization needs structure from scratch.
Director / Principal
GTM + Revenue Enablement
Sales + Partner Enablement
I build enablement systems that change field behavior — and move revenue.
I turn business priorities into the operating systems sellers, partners, managers, and technical teams need to perform.
My work spans 0→1 enablement functions, global sales methodology, partner ecosystems, AI-enabled knowledge, onboarding, certification, manager reinforcement, and the analytics that connect readiness to pipeline and revenue.
Target: Director / Principal-level enablement roles across B2B SaaS, AI, and cybersecurity.
Builder first.Strategy matters when it becomes a workflow, a behavior, a manager motion, and a measurable business result.
$3.1MPartner-driven revenue influenced at SentinelOne
+40%Deal conversion lift through Twilio enablement
40–50%Faster global partner ramp at SentinelOne
$700KAnnual GTM technology savings at Twilio
82%MEDDPICC adoption at Twilio
What I do
Enablement as a revenue operating system.
I do not start with a course. I start with the business problem: where revenue is slowing, where execution varies, where knowledge is hard to find, or where a new strategy is failing to reach the field.
Then I build the system around it: capability → practice → proof → workflow → reinforcement → analytics.
Turn methodology into behavior.
MEDDPICC, discovery, qualification, competitive execution, coaching, CRM inspection, and opportunity-quality signals that show whether the field is actually changing.
Make the ecosystem scalable.
Role-based partner journeys, accreditation, PRM/LMS architecture, content governance, telemetry, and recurring learning for resellers, MSPs, distributors, SIs, and technical audiences.
Remove friction from the workflow.
AI knowledge assistants, searchable content, automation, conversation intelligence, and connected enablement technology that helps the field find and use the right answer faster.
Selected case studies
Proof of how I operate.
Open any project to see the business problem, execution window, systems architecture, reinforcement model, and measured outcome.
Work you can inspect
The strategy has to survive contact with the field.
The portfolio only shows work that can be explained in context. No invented client artifacts, no decorative proof, and no confidential material presented as if it were public.
Shareable learning example
Working with Channel Partners
A concise field-facing example of how partner strategy becomes usable learning. In a full program, assets like this sit inside a larger loop of practice, manager reinforcement, knowledge support, and measurement.
CRM + revenue workflow
Salesforce · Gong · 6sense · Rattle
Methodology reinforcement, conversation intelligence, pipeline inspection, workflow activation, and revenue signals.
Enablement + content
Highspot · Seismic · Allego · Thought Industries
Readiness, content, learning, accreditation, practice, and field distribution.
Partners + learning
Impartner · Articulate 360 / Rise · Wistia
Partner access, structured learning, modular content, certification, and video delivery.
AI + knowledge
Glean · WiseOwl · Custom GPTs · RAG · 11Labs
Knowledge retrieval, AI-assisted seller support, conversational learning, and scalable content creation.
Workflow + creation
Google Workspace · Slack · Canva
Operating workflows, communication, rapid production, collaboration, and field-facing assets.
My standard
Technology must change behavior.
A tool belongs in the architecture only when it reduces friction, increases adoption, improves execution, or creates better evidence.
From people I've worked with
The pattern shows up in the feedback.
The strongest validation is consistent: innovation, strategic thinking, practical execution, strong communication, and enablement that helps people perform.
“The kind of enabler every company wishes they had.”
“Erez is very innovative, strategic and always builds very engaging enablement both virtually and in person.”
“He is truly an innovator in the world of content development and strategy, always pushing boundaries and setting new standards.”
“Erez was one of the strongest sales enablement leaders I've worked with to-date.”
Where I create the most value
A hard GTM problem with room to build.
The best fit is an organization that wants enablement to operate as part of the revenue system — not as a calendar of training requests.
Scaling B2B SaaS
Teams moving from informal enablement toward repeatable global operating discipline.
AI transformation
Organizations that need AI translated into practical seller, manager, partner, and knowledge workflows.
Cybersecurity
Complex technical products where field credibility, buyer fluency, competitive differentiation, and partner leverage matter.
0→1 or rebuild
Functions that need someone comfortable diagnosing the mess, designing the architecture, and personally building the first version.
Hiring enablement leadership?
Let's talk about the problem you need solved.
If the role needs a builder who can connect strategy, systems, AI, field behavior, and measurable revenue outcomes, I want to hear about it.
ErezHaimowicz@gmail.com