Insights / Blog

INSIGHTS.

Straight-shooting takes on AI, go-to-market, and enablement. Every post I publish on social lives here as a canonical page, visual embedded.

Adults Are Skimming Too October 16, 2026

Adults Are Skimming Too

It is not a Gen Z problem. It is a human problem. AI can do the draft. It can never do the decide.

 10 Pillars of Agentic AI October 13, 2026

10 Pillars of Agentic AI

Most people talk about AI agents like they are one thing. They are not. An agent is a system. Ten connected systems, to be exact.

 Evolution of the GTM Stack October 16, 2026

Evolution of the GTM Stack

Every era of the GTM stack promised to make selling easier. Every era just moved the bottleneck. 2026 is the agentic year.

 7 Levels of Agentic AI October 19, 2026

7 Levels of Agentic AI

There is a maturity curve to agentic AI, and most companies are stuck at the bottom without knowing it.

FRAMEWORKS

The visual IP. See all six on the Frameworks page, or open each asset directly below.

10 Pillars of Agentic AI Framework

10 Pillars of Agentic AI

An agent is a system. Ten connected systems, to be exact. Video.

 7 Levels of Agentic AI Framework

7 Levels of Agentic AI

The maturity curve, from fixed scripts to A2A agents. Video.

 Evolution of the GTM Stack Framework

Evolution of the GTM Stack

Every era promised to make selling easier. Every era just moved the bottleneck. Video.

 7 Layers of AI Framework

7 Layers of AI

The full stack of modern AI, layer by layer. Infographic.

 AI Fluency 2030 Framework

AI Fluency 2030

Understand AI, prompt AI, orchestrate AI, lead AI ecosystems. Video.

 Are You Actually Coaching, the coaching matrix Framework

Are You Actually Coaching?

The coaching matrix. Infographic.

FIELD GUIDES

Eleven practical guides on using AI at work without embarrassing yourself. See all eleven on the Field Guide page.

The AI Field Guide Series Free series

The AI Field Guide Series

Eleven guides. Verification checklists, prompt frameworks, ethics, accuracy tests, data rules, and the mistakes that cost real money.
001The Evidence CheckThe verification checklist that sorts every AI output into verified, assumption, unknown, or needs source.Open 002The Prompt BuilderThe six-part prompt structure: outcome, context, constraints, evidence, evaluation, iteration.Open 003The Responsibility CheckSix questions that decide whether AI-assisted work ships or stays in draft.Open 004The Accuracy TestFour warning signs that tell you when an AI answer cannot be trusted, plus exercises.Open 005The Data RulesThe rules for what never goes into an AI prompt, and the stranger test for borderline cases.Open 006Fix FirstThree steps to fix the process before you automate anything: map it, find the real problem, then decide what AI should do.Open 007The Challenge SetFour prompts that force real pushback from AI: counterarguments, alternatives, blind spots, and failure modes.Open 008The Human LineWhere the human line sits: high-consequence decisions, sensitive conversations, and complex judgment stay human.Open 009The Context PackThe full context checklist: goal, audience, information, examples, constraints, and success criteria.Open 010The Fluency StackThe AI fluency stack: picking the right task, real context, verification, iteration, responsibility, limitations, and judgment.Open 011How to Get AI to Cite YouAI search answers from sources it can quote cleanly. This guide shows you how to become one of them.Open

DOCUMENTS AND DOWNLOADS

Direct PDF downloads. No signup for these three.

Adults Are Skimming Too one-pager PDF, 1 page

Adults Are Skimming Too: One-Pager

It is not a Gen Z problem. It is a human problem. AI can do the draft. It can never do the decide.

 Adult Learning Fact Sheet PDF, 2 pages

Adult Learning Fact Sheet

What the research actually says, and how to design for adults at work and in life.

 PDF

The AI Work Quality Test

A free diagnostic. Eight lenses, one honest verdict on any AI-generated deliverable before it reaches a customer. See also the AI Work Quality Test page in More below.

VIDEOS

Videos live in Frameworks. Open each video directly below.

Video10 Pillars of Agentic AIAn agent is a system. Ten connected systems, to be exact.Play Video7 Levels of Agentic AIThe maturity curve, from fixed scripts to A2A agents.Play VideoEvolution of the GTM StackEvery era promised to make selling easier. Every era just moved the bottleneck.Play VideoAI Fluency 2030Understand AI, prompt AI, orchestrate AI, lead AI ecosystems.Play

MORE FROM EZ ENABLEMENT

Canonical pages worth bookmarking.

Library

AI Systems Library

Start with the business problem, map the system, then choose from 100 plus AI, revenue, enablement and operations platforms with practical workflows and activation guidance.

 Workshops

AI 101: Navigating the AI Ocean

Workshops that move teams from AI hype to AI that actually works.

 Diagnostic

The AI Work Quality Test

Eight lenses, one honest verdict on any AI-generated deliverable before it reaches a customer. Score it in ten minutes.

 Store

EZ Enablement Products

Practical GTM and enablement labs. SKO Runbook, Complex Deal Collection, and methodology labs.